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The influence of value perceptions on luxury purchase intentions in developed and emerging markets

✍ Scribed by Shukla, Paurav

Book ID
124061942
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
181 KB
Volume
29
Category
Article
ISSN
0265-1335

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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how t