The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

✍ Scribed by Qiang Ye; Rob Law; Bin Gu; Wei Chen

• Book ID: 113530671
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 184 KB
• Volume: 27
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2010.04.014