𝔖 Bobbio Scriptorium
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The influence of source credibility on communication effectiveness

✍ Scribed by William Allen

Book ID
112831517
Publisher
Springer US
Year
1953
Tongue
English
Weight
120 KB
Volume
1
Category
Article
ISSN
1042-1629

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## Abstract This research investigates the influence of source credibility on attitude certainty, referring to an individual's subjective confidence in his/her attitude. Results of a laboratory experiment (__N__ = 220) show that low source credibility, compared with high source credi‐bility, leads