𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The influence of source credibility on communication effectiveness

✍ Scribed by William Allen


Book ID
112831517
Publisher
Springer US
Year
1953
Tongue
English
Weight
120 KB
Volume
1
Category
Article
ISSN
1042-1629

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πŸ“œ SIMILAR VOLUMES


The influence of source credibility on a
✍ Xiaoli Nan πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 108 KB

## Abstract This research investigates the influence of source credibility on attitude certainty, referring to an individual's subjective confidence in his/her attitude. Results of a laboratory experiment (__N__ = 220) show that low source credibility, compared with high source credi‐bility, leads