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The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

✍ Scribed by Zhu, Rui (Juliet); Meyers-Levy, Joan


Book ID
120393625
Publisher
American Marketing Association
Year
2009
Tongue
English
Weight
329 KB
Volume
46
Category
Article
ISSN
0022-2437

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