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The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

✍ Scribed by Joseph W. Alba, Susan M. Broniarczyk, Terence A. Shimp and Joel E. Urbany


Book ID
125588743
Publisher
University of Chicago Press
Year
1994
Tongue
English
Weight
505 KB
Volume
21
Category
Article
ISSN
0093-5301

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