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The Influence of Intrinsic Brand Cues in Intangible Service Industries: An Application to Life Insurance Services

โœ Scribed by Mohamad, Siti Sarah; Rusdi, Syezreen Dalina; Hashim, Nor Hashima; Husin, Norhusniyati

Book ID
124129236
Publisher
Elsevier
Year
2014
Tongue
English
Weight
571 KB
Volume
130
Category
Article
ISSN
1877-0428

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