## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio
β¦ LIBER β¦
The influence of hostility on electroencephalographic activity and memory functioning during an affective memory task
β Scribed by D. Erik Everhart; Heath A. Demaree; David W. Harrison
- Book ID
- 118434971
- Publisher
- Elsevier Science
- Year
- 2008
- Tongue
- English
- Weight
- 390 KB
- Volume
- 119
- Category
- Article
- ISSN
- 1388-2457
No coin nor oath required. For personal study only.
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