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The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect

✍ Scribed by Rashi Glazer, Barbara E. Kahn and William L. Moore

Book ID: 125588719
Publisher: University of Chicago Press
Year: 1991
Tongue: English
Weight: 307 KB
Volume: 18
Category: Article
ISSN: 0093-5301
DOI: 10.2307/2489490

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