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The influence of demand factors on dynamic competitive pricing strategy: An empirical study

✍ Scribed by Abhik Roy; Jagmohan S. Raju

Publisher
Springer US
Year
2010
Tongue
English
Weight
297 KB
Volume
22
Category
Article
ISSN
0923-0645

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## Abstract In this paper, we expand upon recent research by Frohlich and Westbrook [J. Operations Manage. 19 (2) (2001) 185] that characterizes the influence of supply chain integration on performance. Introducing supply chain integration intensity as a proxy variable for Frohlich and Westbrook’s