๐”– Bobbio Scriptorium
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The influence of culture: holistic versus analytic perception

โœ Scribed by Richard E. Nisbett; Yuri Miyamoto

Book ID
116915484
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
244 KB
Volume
9
Category
Article
ISSN
1364-6613

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## Abstract Negative publicity can diminish positive consumer perceptions of a brand. We explore the impact of processing style on mitigating the effects of negative publicity. We hypothesize that holistic thinkers are less susceptible to negative publicity information than are analytic thinkers. H