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The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation

✍ Scribed by Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, Durairaj


Book ID
120231485
Publisher
American Marketing Association
Year
2009
Tongue
English
Weight
88 KB
Volume
46
Category
Article
ISSN
0022-2437

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