๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The influence of anticipated counterfactual regret on behavior

โœ Scribed by John J. Hetts; David S. Boninger; David A. Armor; Faith Gleicher; Ariel Nathanson

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
141 KB
Volume
17
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

โœฆ Synopsis

Three experiments tested the hypothesis that the anticipation of counterfactual regret influences decision making and behavior. This hypothesis was examined under conditions of uncertainty in which the behavioral alternatives were equally desirable (or undesirable) and there was no clear default alternative. In Experiment 1, participants read a scenario in which the salience of anticipated counterfactual regret associated with two behavioral options was manipulated. Their behavioral intentions demonstrated avoidance of the option associated with salient counterfactual regret. Experiment 2 examined behavior in a gaming situation in which participants chose whether or not to purchase insurance to protect their treasure. Participants who anticipated counterfactual regret made insurance purchase decisions in a way that minimized the chances of experiencing this regret. To rule out several alternative explanations for the results of the first two experiments, the content of the anticipated counterfactual and the salience of anticipated regret were orthogonally manipulated in a third experiment. As expected, the influence of the anticipated counterfactual on

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