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The Influence of Affect on Goal Choice and Task Performance

โœ Scribed by Mark A. Davis; Susan L. Kirby; Mary B. Curtis

Book ID
110730287
Publisher
John Wiley and Sons
Year
2007
Tongue
English
Weight
158 KB
Volume
37
Category
Article
ISSN
0021-9029

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## Abstract Consumers are often exposed to brand names presented concurrently with information such as brand claims and warnings, prior to making product choices. As implicit memory has been implicated in the consumer choice process, two experiments were conducted to assess the influence of additio