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The industrial surface coatings industry: a market/technology report [150+tables]

Book ID
108494806
Publisher
Elsevier Science
Year
2003
Weight
36 KB
Volume
2003
Category
Article
ISSN
1364-5439

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## Abstract Innovations in Research and Development (R&D), product design or manufacturing are not sufficient conditions to guarantee the survival of firms. Understanding and capturing customer needs together with the sensitive use of operational tactics can provide firms with the added value that