✦ LIBER ✦
The importance of ethnicity as a segmentation criterion: the case of the Pakistani consumers' attitude towards direct mail compared with the indigenous population
✍ Scribed by Farooq Chudry; John Pallister
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 128 KB
- Volume
- 2
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.95
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