๐”– Bobbio Scriptorium
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The Implicit Association Test in Market Research: Potentials and Pitfalls

โœ Scribed by Gregg, Aiden P.; Klymowsky, James

Book ID
120429136
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
222 KB
Volume
30
Category
Article
ISSN
0742-6046

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โœ Sreedhar Madhavaram; Radha Appan ๐Ÿ“‚ Article ๐Ÿ“… 2010 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 90 KB

## Abstract Two developments in the last two decades frame the importance of Webโ€based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive