๐”– Bobbio Scriptorium
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The Implications of Framing Effects for Citizen Competence

โœ Scribed by James N. Druckman


Book ID
110332864
Publisher
Springer US
Year
2001
Tongue
English
Weight
132 KB
Volume
23
Category
Article
ISSN
0190-9320

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Prior research indicates that ad-self-congruency effects are significant only when participants are not motivated to process ad messages, as when they are in a positive rather than negative affective state (Chang, 2002a). In line with this reasoning, it was expected that ad tactics such as ad framin