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✦   LIBER   ✦

The Impacts of Mass Media on Organic Destination Image: A Case Study of Singapore

✍ Scribed by Wang, Dan; Chan, HweeLeng (Rena); Pan, Steve

Book ID
127348820
Publisher
Taylor and Francis Group
Year
2014
Tongue
English
Weight
342 KB
Volume
20
Category
Article
ISSN
1094-1665

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all