The impact on satisfaction of managing attribute expectations: should performance claims be understated or overstated?

✍ Scribed by Richard A Spreng; Cornelia Dröge

• Book ID: 117686892
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 240 KB
• Volume: 8
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/s0969-6989(00)00032-1