𝔖 Bobbio Scriptorium
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The Impact of Tiananmen Square on China's Tourism Image

✍ Scribed by Gartner, W. C.; Jingqing Shen,

Book ID
125467266
Publisher
SAGE Publications
Year
1992
Tongue
English
Weight
607 KB
Volume
30
Category
Article
ISSN
0047-2875

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all