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The impact of the product to service shift in industrial markets and the evolution of the sales organization

✍ Scribed by Jagdish N. Sheth; Arun Sharma


Book ID
108152721
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
449 KB
Volume
37
Category
Article
ISSN
0019-8501

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## Abstract The paper explores the notion of β€˜misselling’ in the context of financial services. β€˜Misselling’ is treated as a special case of error in the classification of a discrete dependent variable. A simulation study is conducted using the sale of mortgage debt to outright owners of property a