𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The impact of the internal market on hospital efficiency, productivity and service quality

✍ Scribed by Nikolaos Maniadakis; Bruce Hollingsworth; Emmanuel Thanassoulis

Book ID
110383739
Publisher
Springer US
Year
1999
Tongue
English
Weight
118 KB
Volume
2
Category
Article
ISSN
1386-9620

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THE IMPACT OF INTERNAL MARKETING EFFORTS
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✍ Scott B. Keller; Daniel F. Lynch; Alexander E. Ellinger; John Ozment; Roger Cala πŸ“‚ Article πŸ“… 2006 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 174 KB

Marketing efforts can offer firms a greater competitive advantage by overtly stimulating the impact of frontline logistics employees on customer value creation. In such a situation, internal marketing becomes the strategy of choice in both service and product support contexts. A broad marketing mix