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The Impact of Technology Adoption on Market Structure

✍ Scribed by Timothy H. Hannan and John M. McDowell


Book ID
125771589
Publisher
MIT Press
Year
1990
Tongue
English
Weight
234 KB
Volume
72
Category
Article
ISSN
0034-6535

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Impact of personality on technology adop
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## Abstract An innovator's personality along with the perceived attributes of an innovation predicts the rate of diffusion. The current study focuses on the personality factors that determine the likelihood of adoption of a technological innovation. To that end, the study distinguishes between glob