๐”– Bobbio Scriptorium
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The impact of supply chain integration on brand equity

โœ Scribed by Kim, Daekwan; Cavusgil, Erin

Book ID
126669106
Publisher
Emerald Group Publishing Limited
Year
2009
Tongue
English
Weight
327 KB
Volume
24
Category
Article
ISSN
0885-8624

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## Abstract Supply chain integration constitutes the major thrust of supply chain management initiatives. In this study, we investigate the effects of organizational culture to determine the types of cultural characteristics that are strongly associated with efforts to integrate the supply chain an