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The impact of search costs on consumer behavior: A dynamic approach

โœ Scribed by Seiler, Stephan

Book ID
120277027
Publisher
Springer US
Year
2012
Tongue
English
Weight
584 KB
Volume
11
Category
Article
ISSN
1570-7156

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## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen