The Impact of Sales Promotion and Product Branding on Company Performance: A Case Study of AIICO Insurance Nigerian PLC

✍ Scribed by Ajagbe, Musibau Akintunde; Long, Choi Sang; Solomon, Oluyinka

• Book ID: 124109907
• Publisher: Elsevier
• Year: 2014
• Tongue: English
• Weight: 356 KB
• Volume: 129
• Category: Article
• ISSN: 1877-0428
• DOI: 10.1016/j.sbspro.2014.03.662