𝔖 Bobbio Scriptorium
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The impact of political instability on a fragile tourism product

✍ Scribed by MA Clements; A Georgiou

Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
571 KB
Volume
19
Category
Article
ISSN
0261-5177

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## Abstract This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all