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The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries

✍ Scribed by Margot van Mulken; Rob le Pair; Charles Forceville


Book ID
116845000
Publisher
Elsevier Science
Year
2010
Tongue
English
Weight
274 KB
Volume
42
Category
Article
ISSN
0378-2166

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