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The Impact of New Media on Customer Relationships

✍ Scribed by Hennig-Thurau, Thorsten (author);Malthouse, Edward C. (author);Friege, Christian (author);Gensler, Sonja (author);Lobschat, Lara (author);Rangaswamy, Arvind (author);Skiera, Bernd (author)

Book ID
119965158
Publisher
SAGE Publications
Year
2010
Tongue
English
Weight
314 KB
Volume
13
Category
Article
ISSN
1094-6705

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πŸ“œ SIMILAR VOLUMES

The Impact of New Media on Customer Rela
The Impact of New Media on Customer Relationships
✍ Hennig-Thurau, Thorsten (author);Malthouse, Edward C. (author);Friege, Christian πŸ“‚ Article πŸ“… 2010 πŸ› SAGE Publications 🌐 English βš– 314 KB
The Impact of New Media on Customer Rela
The Impact of New Media on Customer Relationships
✍ Hennig-Thurau, Thorsten (author);Malthouse, Edward C. (author);Friege, Christian πŸ“‚ Article πŸ“… 2010 πŸ› SAGE Publications 🌐 English βš– 314 KB

Recent years have witnessed the rise of new media channels such as Facebook, YouTube, Google, and Twitter, which enable customers to take a more active role as market players and reach (and be reached by) almost everyone anywhere and anytime. These new media threaten long established business models