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The impact of mortality salience on the relative effectiveness of donation appeals

โœ Scribed by Cai, Fengyan; Wyer, Robert S.

Book ID
124127154
Publisher
Elsevier Science
Year
2015
Tongue
English
Weight
536 KB
Volume
25
Category
Article
ISSN
1057-7408

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โœ EDDIE HARMON-JONES; JEFF GREENBERG; SHELDON SOLOMON; LINDA SIMON ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 281 KB ๐Ÿ‘ 2 views

We tested the hypothesis, derived from terror management theory, that mortality salience would increase intergroup bias between minimal groups. After assignment to groups, participants wrote about death or a neutral topic, and rated the personality characteristics of the ingroup and outgroup. Result