Impact of customer preconsumption mood o
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Veronica Liljander; Jan Mattsson
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Article
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2002
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John Wiley and Sons
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English
β 159 KB
## Abstract The influence of customers' affective states on the evaluation of service encounters has been conceptually discussed for more than a decade. However, empirical studies, field studies in particular, are scarce. Recent studies have contributed to the area by empirically demonstrating mood