✦ LIBER ✦
The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
✍ Scribed by Yan, Ruoh-Nan; Ogle, Jennifer Paff; Hyllegard, Karen H.
- Book ID
- 121229948
- Publisher
- Taylor and Francis Group
- Year
- 2010
- Tongue
- English
- Weight
- 187 KB
- Volume
- 16
- Category
- Article
- ISSN
- 1352-7266
No coin nor oath required. For personal study only.