Food for thought: the effect of counterf
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Khaled Aboulnasr; Anu Sivaraman
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Article
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2010
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John Wiley and Sons
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English
β 265 KB
π 2 views
## Abstract In three experiments, we examine the efficacy of counterfactual thinking (CFT) as a strategy to enhance consumers' motivation to process and use nutrition information on food packages. In the first study, we test whether CFT leads to greater motivation to process nutrition label informa