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The Impact of Learning Context on Intent to Use Marketing and Sales Technology: A Comparison of Scenario-Based and Task-Based Approaches

✍ Scribed by Mallin, M. L.; Jones, D. E.; Cordell, J. L.

Book ID: 125900807
Publisher: SAGE Publications
Year: 2010
Tongue: English
Weight: 241 KB
Volume: 32
Category: Article
ISSN: 0273-4753
DOI: 10.1177/0273475309360163

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