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The Impact of Interpersonal Satisfaction on Repurchase Decisions

โœ Scribed by Michael W. Preis

Book ID
111347294
Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
58 KB
Volume
39
Category
Article
ISSN
1523-2409

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## Abstract Most studies of satisfaction and loyalty focus on the brand level of decision making. Involvement, on the other hand, is mainly defined and measured on the product category level. This study explores this gap by investigating the role of product category involvement and satisfaction in