The impact of including images in a conjoint measurement task: evidence from two small-scale studies

✍ Scribed by Sylvia Jansen; Harry Boumeester; Henny Coolen; Roland Goetgeluk; Eric Molin

• Book ID: 106415866
• Publisher: Springer Netherlands
• Year: 2009
• Tongue: English
• Weight: 503 KB
• Volume: 24
• Category: Article
• ISSN: 1920-1580
• DOI: 10.1007/s10901-009-9149-x