The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies

✍ Scribed by Praveen K. Kopalle; P.K. Kannan; Lin Bao Boldt; Neeraj Arora

• Book ID: 113752424
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 439 KB
• Volume: 88
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2011.10.002