Measuring consumer perception of product
✍
Diana Horn; Gavriel Salvendy
📂
Article
📅
2009
🏛
John Wiley and Sons
🌐
English
⚖ 120 KB
## Abstract In the current value‐based economy, product creativity is a potential resource for organizations to compete, thus emphasizing the need for product creativity measurement. Two studies were performed to refine and validate a previously tested model and measurement of consumer perception o