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The Impact of Consumption Goals on Flat-Rate Choice: Can "Hedonizing" a Service Increase Customers' Propensity to Choose a Flat Rate?

✍ Scribed by Uhrich, F.; Schumann, J. H.; von Wangenheim, F.


Book ID
126655396
Publisher
SAGE Publications
Year
2012
Tongue
English
Weight
353 KB
Volume
16
Category
Article
ISSN
1094-6705

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