The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism

✍ Scribed by Kim, Ju-Young; Kaufmann, Katharina; Stegemann, Manuel

• Book ID: 125365510
• Publisher: Springer US
• Year: 2013
• Tongue: English
• Weight: 200 KB
• Volume: 25
• Category: Article
• ISSN: 0923-0645
• DOI: 10.1007/s11002-013-9261-2