✦ LIBER ✦

The Impact of Brand Delisting on Store Switching and Brand Switching Intentions

✍ Scribed by Laurens M. Sloot; Peter C. Verhoef

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Airline brand equity, brand preference,

✍ Ching-Fu Chen; Yu-Ying Chang 📂 Article 📅 2008 🏛 Elsevier Science 🌐 English ⚖ 96 KB

The Impact of a Flagship vs. a Brand Sto

✍ Dolbec, Pierre-Yann; Chebat, Jean-Charles 📂 Article 📅 2013 🏛 Elsevier Science 🌐 English ⚖ 294 KB

Effects of store image and store brand p

✍ Mbaye Fall Diallo 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 250 KB

Store brands and retail differentiation:

✍ Colleen Collins-Dodd; Tara Lindley 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 133 KB

The impact of brand equity on brand pref

✍ Chang, Hsin Hsin; Liu, Ya Ming 📂 Article 📅 2009 🏛 Frank Cass & Co. Ltd 🌐 English ⚖ 222 KB

The Effects of Advertising on Brand Swit

✍ John Deighton, Caroline M. Henderson and Scott A. Neslin 📂 Article 📅 1994 🏛 American Marketing Association 🌐 English ⚖ 587 KB