The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing

✍ Scribed by Kenneth Le Meunier-FitzHugh; Graham R. Massey; Nigel F. Piercy

• Book ID: 116571003
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 354 KB
• Volume: 40
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.12.002