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The impact of a product’s country-of-origin on compromise and attraction effects

✍ Scribed by Shih-Chieh Chuang; HsiuJu Rebecca Yen

Publisher: Springer US
Year: 2007
Tongue: English
Weight: 249 KB
Volume: 18
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-007-9017-y

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