✦ LIBER ✦
The impact equation: are you making things happen or just making noise?
✍ Scribed by Brogan, Chris;Smith, Julien
- Book ID
- 100555598
- Publisher
- Portfolio Hardcover; Portfolio/Penguin
- Year
- 2012
- Tongue
- English
- Weight
- 200 KB
- Category
- Fiction
- City
- New York
- ISBN
- 1101572434
No coin nor oath required. For personal study only.
✦ Synopsis
Goals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.;Outlines an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility.
✦ Subjects
BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing