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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

✍ Scribed by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck


Publisher
SAGE Publications, Inc
Year
2020
Tongue
English
Leaves
105
Edition
1
Category
Library

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✦ Synopsis


Generating new ideas that create substantial value is at the very core of entrepreneurship.Β The IDEATE MethodΒ is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.Β  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

Β 

✦ Table of Contents


BRIEF CONTENTS
PREFACE
ACKNOWLEDGMENTS
ABOUT THE AUTHORS
Chapter 1. INTRODUCTION
Chapter 2. IDENTIFY
Chapter 3. DISCOVER
Chapter 4. ENHANCE
Chapter 5. ANTICIPATE
Chapter 6. TARGET
Chapter 7. EVALUATE
Chapter 8. IDEATE 50 MORE
Chapter 9. CHOOSE ONE BIG, VALUABLE, IMPACTFUL, FEASIBLE, AND PROFITABLE IDEA
NOTES


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