𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Hype and Hope of Interdisciplinary Management Studies

✍ Scribed by David Knights; Hugh Willmott


Book ID
108525557
Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
219 KB
Volume
8
Category
Article
ISSN
1045-3172

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The application of neuroimaging methods to product marketing - neuromarketing - has recently gained considerable popularity. We propose that there are two main reasons for this trend. First, the possibility that neuroimaging will become cheaper and faster than other marketing methods; and second, th