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The Hungarian diversification strategy: Constraints and opportunities

✍ Scribed by Zsuzsanna Varga


Book ID
110242963
Publisher
Springer Netherlands
Year
1998
Tongue
English
Weight
51 KB
Volume
46
Category
Article
ISSN
0343-2521

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DIVERSIFICATION STRATEGY, ENTRY MODE, AN
✍ EDITH C. BUSIJA; HUGH M. O’NEILL; CARL P. ZEITHAML πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 74 KB πŸ‘ 2 views

Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performa