DIVERSIFICATION STRATEGY, ENTRY MODE, AN
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EDITH C. BUSIJA; HUGH M. OβNEILL; CARL P. ZEITHAML
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Article
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1997
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John Wiley and Sons
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English
β 74 KB
π 2 views
Despite theoretical arguments matching type of diversification strategy with mode of entry, the exact form of relationships between strategy, mode of entry, and performance remains enigmatic. Our analysis, based on two samples, demonstrates that matches between strategy and mode did improve performa