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The holy grail of cognitivism: a response to Adams and Aizawa

✍ Scribed by Richard Menary

Publisher
Springer
Year
2010
Tongue
English
Weight
180 KB
Volume
9
Category
Article
ISSN
1568-7759

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Introduction to the special issue: Impli
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## Abstract The advent of measures of implicit cognition provides marketing researchers with tools they can use to probe automatic processes that do not rely on conscious deliberation. Attempts by marketing researchers to probe unconscious or automatic processes underlying consumer attitudes and pu