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The Handbook of Language and Globalization (Coupland/The Handbook of Language and Globalization) || Languages and Global Marketing

✍ Scribed by Coupland, Nikolas

Publisher
Wiley-Blackwell
Year
2010
Tongue
English
Weight
539 KB
Edition
1
Category
Article
ISBN
1405175818

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✦ Synopsis

Introduction: Sociolinguistics In The Global Era / Nikolas Coupland -- Part I. Global Multilingualism, World Languages And Language Systems: 1. Globalization, Global English, And World English(es): Myths And Facts / Salikoko Mufwene -- 2. Global Language Systems / Abram De Swaan -- 3. The Global Politics Of Language: Markets, Maintenance, Marginalisation Or Murder? / Tove Skutnabb-kangas And Robert Phillipson -- 4. World Languages: Trends And Futures / Ulrich Ammon -- 5. Language Policy And Globalization / Thomas Ricento -- 6. Panlingual Globalization / Jonathan Pool -- 7. The Spread Of Global Spanish: From Cervantes To ReggaetΓ³n / Clare Mar-molinero -- 8. New National Languages In Eastern Europe / Brigitta Busch -- Part Ii. Global Discourse In Key Domains And Genres: 9. Localising The Global On The Participatory Web / Jannis Androutsopoulos -- 10. Globalizing The Local: The Case Of An Egyptian Superhero Comic / Theo Van Leeuwen And Usama Suleiman --^ Part Iv. Language, Distance And Identities: 22. Shadows Of Discourse: Intercultural Communication In Global Contexts / Claire Kramsch And Elizabeth Boner -- 23. Unraveling Post-colonial Identity Through Language / Rakesh M. Bhatt -- 24. At The Intersection Of Gender, Language And Transnationalism / Ingrid Piller And Kimie Takahashi -- 25. Globalization And Gay Language / William Leap -- 26. Metroethnicities And Metrolanguages / John C. Maher -- 27. Popular Cultures, Popular Languages And Global Identities / Alastair Pennycook -- 28. Global Representations Of Distant Suffering / Lilie Chouliaraki -- 29. Global Media And The Regime Of Lifestyle / David Machin And Theo Van Leeuwen. Edited By Nikolas Coupland. Includes Bibliographical References And Index.

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