The Handbook of Communication and Corporate Reputation (Carroll/The Handbook of Communication and Corporate Reputation) || Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation

✍ Scribed by Carroll, Craig E.

• Book ID: 120447896
• Publisher: Blackwell Publishing Ltd.
• Year: 2013
• Weight: 148 KB
• Category: Article
• ISBN: 0470670983
• DOI: 10.1002/9781118335529.ch45